Shocking and Controversial Advertising

One of Two

My feelings about shocking or controversial advertising is that most of it is very disturbing. My reason for this is because of the fact that on the ad that we had to read there was pictures that some people may take offense to. An example of this might be the picture of a African American woman breastfeeding a white baby. I feel that the writer does make a good argument when he points out that companies like Benetton are no more controversial than talk shows or other advertisements because talk shows and shows such as Jerry Springer are disturbing also. In my opinion I think that Jerry Springer is disturbing because there are random girls that just randomly take off their shirts on live television just to get beads. I do not like shocking or controversial material because most of it is inappropriate for live television due to the fact that a lot of people may be insulted by the images.

Emotional Appeal!

Beautiful Coca Cola Commercial Full Version



Models- In this ad we have many characters, however they are animated characters. There are different types of characters in this ad such as little creatures that have big lips, little snowman that they put in this snow machine to make snow, and many other types of creatures.

Setting- In this ad there is only one setting and it is set to a place that is meant to look kinda like the North Pole. There is snow, slopes and a snow machine.

Copy- 'The Coke side of life." This suggests that the advertisers are trying to sell their product and that they are trying to get their viewers to buy their product.

Sound- There is some sounds in this ad that I cant really describe but they are sound effects rather then an actual song or something.

Story- This ad is telling the story or rather giving us an idea on how Coca Cola is transported from the vending machine to the dispensing of the beverage.

Color- The colors that are in this ad are colors such as: pink, white, blue, green and yellow. The colors affect the mood because if the colors were dark and dreary then it would probably not have the same effect as comforting and calm colors would.

The Four Jobs of Advertising!

Attention- 2010 Lexus Hybrid Commercial: 'Milestones'
This fullfills the advertisement job because it gets peoples attention by using facts and describing the vehicle.

Image-McDonalds 2010 Olympic Commercial
This fullfills the advertisement job because it is portraying the 2010 Olympics.

Persuade-Rihanna -Cover Girl
This fullfills the advertisement job because it makes the viewer want to buy it and if you have already bought it then you may want to keep buying it.

Promotional Video!

St. Thomas University

The overall appeal that this video had for me was it was interesting because of the fact that it is the college that I am hoping to be going to in the fall. Specifically I liked the fact that it showed people from past years, also the images that was in this video was interesting to watch because they should some activities that they offer for each student and also it told facts about the first week of school. I think that the target audience for this video would have to be high school students like maybe grade 11 or grade 12 students looking for a post-secondary college to attend after they graduate. The messages that the creators were trying to get across was that there school is the best for students looking for a college to go to after they graduate that has small classroom sizes but that they have a big college. This video is informative because the creators are giving information about their school that they are attending. The information that it covers is that their college involves every student that attends this college no matter if you are in your first year, second or third year of schooling. This video is persuasive because it is convincing the studetnts that are looking for a school to attend after they graduate that this is the best school to attend. They use images because they show the different activities that are at their school for each and every student attending their college.

Improving your blog of interest!

utsbeus



I like the idea that they have on this blog about having links to their friends and families blogs.



The Johnsons



The thing that I liked about this blog was the sign that they had underneath their header it was extremely cute. It said "The love of a Family, Is the Greatest treasure".

Deconstructing a Visual

Album Cover-Toby Mac: Tonight



Content- In this cover the musician(Toby Mac) is being emphasized as he is standing infront of everything in this album and standing out from the objects. There is some use of computer retouching in this album because the color is black and white. Some objects in this album cover that are used are trees, buildings, a moon, stars, clouds, a satalite dish, bridges and roads. This album cover appears to be set in a town or a city.



Composition- In this cover there seems to be some juxaposition but not much: there is just mostly objects such as buildings, satalites and a factory; which in my opinion does not make that much sense why these things are in this cover. There appears to be much details put into this cover such as the buildings and factories giving off smoke.



Camera Distance/Angle- In my opinion the only shot that I can figure out that it would be relatively close to would have to be close-ups suggesting intamacy because of the fact that Toby Mac is much larger then the objects in the background behind him.



Lighting- In this album there is mostly darkness because the albums colors are black and white, but mostly black.



Burn For You
I believe that this song is about how people can be changed when it comes to living for God." I'm a brand new man, I'm a conscious man, I'm a man who's burnin' for you". My final thoughts about this songs lyrics is that it would have to be my most favorite song by Toby Mac. The values and beliefs that the song is expressing would have to be that Christians are suppose to be different in the fact that most of us are on fire for God. "So won't you move me like you used to I want the world to know I burn for you I feel revived again, I am alive again(Burnin' for you) You got me lifted and lifted you lift me up I feel revived again, I'm energized again(Burnin' for you) You got me lifted and lifted you lift me up". The image that the musician is trying to create would have to be that he is trying to get people to see that he is different and does not mind it.

Selling Images and Values!

Blog One of Five


AW commercial

This would have to be the best commercial ever because it is so funny. Another reason why I like this commercial is because of the fact that it is an actual good deal: 2 for $4, Mama burgers. The thing about this commercial that appeals to me the most would have to be the fact that they are makng an advertisement about burgers using helium.

Telus Commercials

I really do not have a commercial that I do not like but some that I find kind of stupid would be some of the telus commercials. The reason why I think that these commercials are kind of stupid is because I do not get what animals have to do with Telus.

Blog two of five

Toys-The TV ads that I would want to air this ad on would probably be a kids commercial or a TV show.
Beer- The TV ads that I would want to air this ad on would probably either be a beer commercial, a commercial that is advertising a party or a TV show that may be using beer products in their show at a party.
Shampoo- The TV ads that I would want to air this ad on would probably have to be a TV show that has a sleepover in it or a commercial that is advertising a brand name of shampoo.

I actually have bought a product that people have said worked but when I bought them they didnt work. My friend told me to buy this product the other day and I bought it and after
I got it home to use it, it didnt work.


Blog three of five

I do not know what type of product that my personal image would fit in an advertisement most effectively.

Blog four of five

While looking around the room all the advertising that I see includes such things as:
-LG name on a cell phone
-the name on a computer lenovo
-The name on the computer DVD
-The name on a shirt that is worn in my homeroom class: AE(american eagle)
-The name on my bookbag: Toronto Maple Leaf(TML)
In my opinion looking at these products and logos I think that there wouldnt be any that most likely would be pitched mainly to males, females, adults and teenagers. I think that out of my list that AE and mostly all of my products are unisex.

Blog five of five
If an alien watched an evening's worth of TV ads, he/she might think that our life on earth was so complicated, "messed up" and probably so much more difficult then theirs was.
If I has to choose one person to speak on behalf of our school before a community group or at a local council meeting, I would choose Krystina Augustine. I chose her because she has a good puvlic speaking voice and does well in front of large groups of people.